Why Choose In Text Advertising As Your Pay Per Click Solution?

by Mika

Pay per click advertising has long been a good option for webmasters to find new business with, provided they know how to use it in the right way.
But not all forms of PPC were made the same. For example, in text advertising offers far more in the way of benefits than using the pay per click solutions offered by well known search engines does.
So what exactly is in text advertising?
Put simply, your ad won't automatically appear. It will be linked to a specific word or phrase on a website, and it will only pop up when someone looking at that page rolls their mouse over the word in question. They will then see your ad and they have the option to click on it to visit your website. If they do that, you pay for the click. But if they only look at the ad, you won't pay a cent.
So far it sounds pretty much like any other form of pay per click advertising. But in text advertising has another big benefit that allows you to promote your business free of charge, even if you don't get the click through that you ultimately want.
You see, because your ad comes up in a box when someone hovers over the word it is connected to, there is more space in that box than you would get with a typical PPC ad. Many companies that offer in text advertising allow you to have your business logo in that box as well.
What this gives you is an excellent chance to spread the word about your brand. Even the people who see your ad and don't click on it to visit your site will see that logo and may remember it the next time they come across your company.
This all helps to increase the familiarity of your business with the people who are most likely to buy from you. It won't just be anyone who sees these ads either. Because the sites your ads will appear on are relevant to your topic of interest, they will provide you with a connection to the very people who form the bulk of your customer base.
So however big or small your PPC advertising campaign is, you need to be sure that you include in text advertising in it. You will be delighted at the results you can get.