Creating Attention Grabbing Pay-Per-Click Ads

by Al Ferretti, Jim Grygar, Skeeter Hansen

In order to succeed in pay-per-click advertising, you must have attention grabbing ads. Your ads need to stick out and make people want to click on them and make a purchase. This can be challenging because you only have so much space to get your message across. There are few secrets that online marketers use. They include being a little outrageous, being different, ask a question instead of making a statement, create a negative ad and be laser focused, no general or basic ads. Creating an ad that is unique and generates interest, is going to be key to making money online. Using bland ads that don't stick out from the others is a huge mistake and will only end up costing you more time because you will need to write them over and over. Testing your ad(s) is a part of the process but you don't want to miss out on potential sales because you have created a poor ad. Create a great ad and then improve it. Below, are some tips to help you write moneymaking ads.
Being a little outrageous can make sure that your ad stands out from the other ones listed on the search page. Remember that you also have to compete against the organic search results as well. Therefore, make big but honest claims. You want to be sure that your product or service can back it up because you want people to actually buy what you're selling.
Being different then every one else. You have likely seen ads that all virtually say the same thing, often times in a very bland way. Don't do this. Your ad will simply blend into the background and won't likely get you any visitors. To avoid this, take a look at some of your competition's ads and make sure that yours is different.
Asking a question instead of making a claim or pitching your product. People tend to react positively to these types of ads. Instead of "Buy our weight loss product and lose 10 pounds," try "Are you tired of being overweight and hate your body? Change it today!" This last ad will most likely get a better response then the first.
Try being negative instead of being positive. Now, this has become popular in recent days so check out your competition. If most of the ads are negative, then don't follow suit.
Being laser-focused, you will often see ads for keywords that seem to have absolutely nothing to do with that keyword. This is simply a waste of money. In most cases, these are either inexperienced marketers or large companies that have huge advertising budgets.
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